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That’s why I say, I’ve been even thinking about it creatively like, “What’s the next steps?” more than celebrating because you know, you don’t just want it to stop there and then we go and celebrate off into the night as if it was some marketing scheme. I might just want to think about it creatively a little bit. I know right after we were like, “Let’s go again,” I kind of felt like, “Man. You gotta reload, you gotta find some of those moments that make it a little different and find a different perspective. I mean, I haven’t even done much producing since that album. Do you think you after a special project like that you try to duplicate that kind of magic or do let that moment breathe? I think that was a big plus.Ī lot of rap junkies are already dubbing 4:44 a classic body of work and are asking for you and Jay to team up once more. You know, maybe other producers are not thinking about giving him the pieces or conversations he needs to go there because we also want money, hits, and stats, but I just didn’t care about that. So, I think I would kind of word it a little differently than I made him go somewhere. You know, our roles are really just to help them get where they’re supposed to go. I think that sometimes as producers, we just service the artists who’s really just the main front or person. It wasn’t about me getting him there, it was me knowing he wanted to go there and me knowing he wanted to go where he wanted to go. That’s rule number one that really helped. Let me tell you something about being a producer: You don’t really want it to be about you. I just wanna stay on this path.Įverybody loved how you pushed Hov to the next level, especially on the title track, “4:44.” How were you able to get him to that state of vulnerability?
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So, that excitement was so high that I never wanted to even pay attention to an accolade of any type as a verifying or justifying way of what we do. It was really intended to be a cultural elevation of what’s possible with our art. Everything we did was a labor of love and not intending to get accolades. Until this week, I haven’t even thought about it too much, to be honest, just because I mean, I really just create from my heart. So I didn’t even hear it.īut now knowing that the Grammys are just a couple of hours away, how does it feel to know that Jay has eight nominations and that you’re up for five, especially for producer of the year? No I.D.: Well, because I was asleep and laying on the phone. Check out the interview below.īillboard: I remember when you first got the news of your Grammy nominations for 4:44, it didn’t really hit you. 27) about 4:44 and its unprecedented success. at the Roc Nation Brunch on Saturday (Jan. will hope to solidify his standing at tonight’s 60th Grammy Awards.īillboard briefly spoke to I.D. After flirting with rap immortality for his previous collaborations with Common, Kanye West, Big Sean and more, I.D. earned a whopping five Grammy nominations at this year’s festivities, including one for Producer of the Year. Talks Grammy Nominations For JAY-Z's '4:44' & Why 'Urban Culture Is Now Pop Culture'īecause of his immaculate production on the album, I.D.